The brief for this project was developed along with the client from the start. There was no clear direction initially, but following a successful development meeting, the principle of the unit was outlined. To increase the awareness and improve the card/giftwrap offer within store, Tigerprint need a highly flexible display. Anticipated for seasonal events predominantly, the unit would need to be mobile and visually engaging.
Following initial brief development with the client, the goal became clear. Raise awareness of the card and gift wrap offer in store, make a highly flexible display and ensure that seasonal events can be fully represented.
We managed to meet every key criteria of the brief, whilst also creating a destination within store. Following trials, it was found that product sales increased on the previous year. It was also documented that customers felt that, by having a unit such as this, they were drawn to it and awareness of the offer was increased.