The Brief
SSP identified a need to create the Urban Express brand for the travel retail sector, to enhance its retail-based portfolio on a more upmarket offer, to widen its location base for retail and offer a genuine alternative to that of its competitors. Bartuf’s work in the brand’s development was essential as we were briefed to design, manufacture and install the brand new store in the London Briedge Station. Our top priority was to effectively deliver the new brand’s look and feel to successfully introduce it to London’s commuters.